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Create Valuable New Products and Amazing Customer Experiences!

November 28, 2016 @ 11:00 am - 1:00 pm

Explore the powerful principles and cutting edge methods for creating valuable products, services, and incredible customer experiences!

Design Thinking Introduction  

All humans are born as creative beings, but as we grow up, school and work offer few opportunities to cultivate and apply our creativity.  Design thinking is a creative and user-centered problem-solving method that empowers individuals to collaborate across disciplines and personal interests to design innovative products and meaningful experiences, thereby creating new value for consumers.

In this interactive workshop, participants will learn the design thinking process by tackling a product innovation challenge. We’ll introduce you to core design thinking concepts and pair it with an activity to practice relevant methods and approaches.

Speaker Profile

Innovation strategist Estela Hernandez works with start-ups, established businesses, and non-profit organizations to solve complex problems and design meaningful businesses, products, and services using new frameworks, tools, and practices. She specializes in collecting consumer insights and designing business models and customer experiences that create new value and significantly improve outcomes for all stakeholders.

Estela is a Native New Mexican and earned a Bachelor of Community Health from NMSU prior to studying healthcare interior design at The Illinois Institute of Art – Chicago and earning an MBA in Design Strategy from the groundbreaking program at the California College of the Arts in San Francisco. Estela is an adjunct faculty member in the Department of Public Health Sciences at NMSU.

Register Here!


University Center (Arrowhead Center at NMSU)

Organizer of Create Valuable New Products and Amazing Customer Experiences!


The U.S. Economic Development Administration (EDA) University Center for Regional Commercialization (University Center) provides a mix of business assistance services designed to help foster economic development within New Mexico’s regional commercialization ecosystem.

The University Center offers venture research, impact studies, and entrepreneurial training to startups, existing businesses, and governmental organizations throughout New Mexico and west Texas. In contrast to traditional business assistance focused on finances, business plans and operational issues, Economic Gardening addresses strategic growth challenges such as developing new markets, refining business models and gaining access to competitive intelligence. To do this, teams of highly skilled research specialists mine sophisticated databases and leverage a number of high-end tools related to search engine optimization, social media marketing and geographic information systems.

As a growing company, you make a positive impact on our local economy. We want to help you make an even bigger impact. University Center services are specifically designed to help starting and growing companies make better, faster business decisions.

Learn More and Apply for FREE Stratup/Business Assistance at:



Arrowhead Center offers programs, services, and resources in intellectual property, technology commercialization, sponsored research, business creation and development, and entrepreneurial training. We work with a broad range of stakeholders and clients, including NMSU faculty, students, and staff; K-12 students; businesses and entrepreneurs throughout New Mexico; and government representatives.

Learn more here!


November 28, 2016
11:00 am - 1:00 pm
Event Category:


Arrowhead Center


Arrowhead Center
3655 Research Road, Genesis Center Building C,
Las Cruces, NM 88003 United States
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