The world is shifting due to the unpredictability of the COVID-19 pandemic, and this includes the business climate. A lot of business owners are looking for innovative ways to take their ventures in new directions. The internet is a great tool to help your business not only maintain, but grow in these difficult times. Bringing your store online may seem overwhelming, but Arrowhead Center is here to help walk you through the process.

We are hosting a webinar series to assist businesses affected by COVID-19 get started online. Attendees will learn how to create a digital footprint and start selling online. Our goal is that after this webinar series, attendees will debut their websites, launch business social media business, and sell their products online. We also look forward to getting to know our small business community better. We would like for webinar attendees to engage with Arrowhead Center’s online platforms and our future programs.

Each webinar will build on the previous installation and walk you step-by-step through the process of getting your business online.

Your Personal Online Strategy | May 8, 2020

The first webinar will help you research and develop an actionable plan to get your business online. We will explore how to analyze target audiences, discover their online behavior, how to reach them in cyberspace, and help you define your competitive advantage online!

Register for this webinar here: https://www.eventbrite.com/e/your-personal-online-strategy-registration-103346391840
View the webinar replay here: https://www.youtube.com/watch?v=YXQSq6N6R80&feature=youtu.be
Read a summary and get the slide deck here: https://arrowheadcenter.nmsu.edu/your-personal-online-strategy/

Developing an Online Brand | May 15, 2020

The second webinar will take you into the world of online branding. Building on insights discovered in “Your Personal Online Strategy,” participants will learn how to use their identified competitive advantage and uniqueness to form an online brand identity.

Register for this webinar here: https://www.eventbrite.com/e/developing-an-online-brand-registration-103369039580
View the webinar replay here: https://youtu.be/Gc1OgKSssU8
Read a summary and get the slide deck here: https://arrowheadcenter.nmsu.edu/developing-an-online-brand

Launching Your Website | May 22, 2020

The third webinar is all about launching your website. Using the branding feel developed in the previous webinar, participants will learn how to plan the look, feel, and flow of their website. You’ll also get started with the more technical aspects of launching a website. Other topics will include setting up an e-commerce store, SEO, and more!

Register for this webinar here: https://www.eventbrite.com/e/launching-your-website-registration-105300195720
View the webinar replay here: https://www.youtube.com/watch?v=bI2rKaWL0ig
Read a summary and get the slide deck here: https://arrowheadcenter.nmsu.edu/launching-your-website/

Social Media | May 29, 2020

The fourth webinar will be all about social media. We will discuss different platforms and their demographics, uses for social media, types of content for your business, how often to post, and walk through of the setup of Facebook Business Page.

Register for this webinar here: https://www.eventbrite.com/e/social-media-registration-105364833052 
View the webinar replay here: https://www.youtube.com/watch?v=jPMypxb_HlE&feature=youtu.be
Read a summary and get the slide deck here: https://arrowheadcenter.nmsu.edu/social-media/