Welcome to The University Center

The U.S. Economic Development Administration (EDA) University Center for Regional Commercialization (University Center) accelerates innovation-based commercialization through startup programs, startup modules, economic and policy analysis , entrepreneurship training, and access to NMSU’s resources.

 
 

Startup Programs

StartupSprints

StartupSprints support growth-driven companies through education, mentorship, and financing in a short period, cohort-based setting.

StartupSprints: AgSprint, TechSprint , HealthSprint, BizSprint

Studio G

Studio G is NMSU's student business accelerator. We help Aggies Start Businesses. Applications accepted on a rolling basis.

Apply Now

Launch

Launch accelerates the transfer of technologies developed by NMSU faculty and staff from concept to market over a four-month program.

Apply Fall 2017 

 

 

 

 

Startup Modules

UC’s Startup Modules provide guidelines, cases, templates, and advisement in seven key areas:

Module #1: Financial Forecast

This model provides the tools necessary to accurately and robustly forecast your business efforts. This module includes:

  • Instructional guide
  • Forecasting model
  • Auto-updating graphs
  • Use case
  • Presentation template for providing quick summaries

A good forecasting model is meant to be a tool to help record assumptions about your business, modify those assumptions, and most importantly, see the impact from changes. Along the way, this model will output data and build graphs. This indispensable tool visualizes the impact of your decisions and the outside environment on your company.

Module #2: Marketing Plan

This module provides the tools and templates necessary to build a marketing plan, create materials, and align a marketing vision. This module includes:

  • Instructional guide
  • Marketing plan template file
  • Marketing plan presentation deck
  • Marketing plan presentation deck completed with a use case
  • Executive Summary template

A marketing plan is the focal point around which a company delivers consistent and compelling messaging to the world to attract customers. It will develop the language, culture, targets, and partners your company will use to run a successful marketing campaign.

Module #3: Digital Advertising

This module contains guides, workbooks, and tools that will help build an advertising campaign across multiple digital channels, organize high impact campaigns, and track the progress of digital advertising. This module includes:

  • Instructional guide
  • Twitter guide and workbook
  • Facebook guide and workbook
  • LinkedIn guide and workbook
  • Google paid search guide and workbook
  • Financial model for advertising returns
  • Twitter example use case
  • Twitter example use case returns model

A strong advertising plan and schedule is the mechanism by which a company delivers consistent and compelling digital messaging to the world across social media and searches. This module will develop the understanding, keywords, campaign content, and tracking your company will use into the future.

Module #4: Investment Impact/Capitalization

This module contains the tools necessary to understanding your investment future, dilution impact, and provide meaningful presentation this information. This module includes:

  • Instructional guide
  • Working capitalization table model
  • Capitalization table presentation template
  • Pre- and post-money dilution calculator
  • Use case scenario for the above two models

A thorough understanding of your company’s investment landscape and dilution implications is critical when making decisions on investment and investment partners. This module provides the key pieces necessary to understand and constructively work with these decisions.

Module #5: Consumer Personas/Path-to-Product

This module contains the tools and templates necessary to help build personas, create materials, identify the path of consumption, and align with your core consumer. This module includes:

  • Instructional guide
  • Persona instructional guide
  • Persona workbook
  • Path-to-product instructional guide
  • Path-to-product workbook
  • Persona presentation template
  • Use case

A persona and path-to-product guide is a necessary component for how a company views, identifies, communicates with, and provides products to consumers.

Module #6: Business Plan

This module contains the tools necessary to organize your business efforts in a clear and robust way. This module includes:

  • Instructional guide
  • Use case for a business plan so you can practice filling out a complete plan even if you don’t yet have your idea ready
  • Business plan template
  • Presentation template specific for the business plan
  • Research suggestion guide for key sections of the business plan

A good business plan is critical to a company’s ability to operate and grow. The business plan is often referred to as the company “bible” or “battle plan.” As these more colloquial names might suggest, this document is meant to be a comprehensive company guide. To put that in perspective, plans for new startups are frequently in excess of 50, 75, or more pages. Once produced and agreed upon across the company, these plans are bound and leadership members keep them close as reference guides. While the business plan is not always shared externally, its internal value will continue to grow.

Module #7: Pitch Deck

This module contains the tools necessary to compellingly and clearly pitch your business efforts to an audience. This module includes:

  • Instructional guide
  • Pitch deck template
  • Pitch deck template with notes templates for sending
  • Use case pitch deck
  • Audience identification worksheet
  • Multiple audience specific executive summaries for your pitch

A good pitch deck communicates the value of your idea in a concise, direct manner. There are numerous ways to construct a pitch deck depending on the audience, however, all rely on the same basic themes collected here.

 

 

 

 

Economic & Policy Analysis

The Office of Economic and Policy Analysis reports on current economic trends and policy issues in the State of New Mexico and surrounding areas. The Policy Analysis team provides relevant data on state and regional economic indicators, including current and projected demographics, employment, industry, and labor force statistics. Policy analysis also supports businesses and economic development stakeholders in the analysis of workforce requirements, availability, and identification of education/training opportunities.

 
 

What to Expect

Fees: There is no fee to participate.
This program is sponsored by the U.S. Economic Development Administration.

Time: Accepted companies will spend 4 to 6 hours collaborating with their research team. The team, in turn, will be spending additional time behind the scenes working on your company’s issues.

Logistics: You don’t even have to leave your office. All communications are handled through the phone and an online portal where a workspace will be assigned to your company.

How to Get Started

Apply: Among other things, you’ll be asked to submit economic impact data and a list strategic business issues you need help with.

Review: Your application will be reviewed by the selection team. Selections will be made based on impact of the service and resource matching and availability.

Intake Call: Once accepted into the program, we’ll schedule an interview between you and the research team to start the process. Intelligence assistance start dates will vary based on demand.

Entrepreneurial Training

Design Thinking Entrepreneurship Workshops

The University Center hosts a number of statewide workshops which emphasize fast-track business principles and methods. Workshops cover a range of Design Thinking (or, human-centered design, is putting people at the center of our work) tools and resources to assist with startup and small business development. Upcoming workshops are featured below. Sign up here to stay connected, and get notices on upcoming workshops.

Don’t see your community listed? Contact ati@nmsu.edu to tell us why you’d like to have a Design Thinking workshop in your community.

Thank You

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Program Contact: Zetdi Sloan, Director for the EDA University Center for Regional Commercialization.

EDA

Funded by the U.S. Economic Development Administration.