Dec 8, 2014, 10:12am MST
Tim Bowers David Bowers
Tim Bowers, left, and his father, David Bowers, are working with Studio G at New Mexico State University’s Arrowhead Center to take their wooden putter grip design to market.
Digital Producer- Albuquerque Business First
A father-and-son entrepreneur team is launching a new line of golf clubs with help from NMSU’s business incubator.
NMSU graduate Tim Bowers and his father, David Bowers, designed Woodie Grips clubs to provide extra tactile feedback to golfers and improve putting accuracy. NMSU’s business incubator, Studio G, is helping the duo get their clubs swinging.
The clubs’ design draws on David’s decades of experience as a carpenter as well as design elements Tim picked up in NMSU’s Professional Golf Management program. They feature wooden grips, rather than the standard rubber, allowing golfers to feel what’s happening when the club strikes a golf ball.
“The wood enhances the vibration and the feel that you get,” David said. “It transfers energy instead of dampening it, so you get a better feel of how hard you want to hit or push the ball, which gives you more consistency in your putting game.”
NMSU researchers conducted an analysis of the clubs, concluding that they provide greater sensation in the hands, thereby improving accuracy.
Woodie Grips is currently looking for seed money through a crowdfunding campaign on RocketHub. Studio G produced a professional-quality video for the campaign to help attract investors for the company, according to NMSU. Woodie Grips has also launched a website to help attract additional investors.
Kramer Winingham, program manager of Studio G, said the incubator is proud to help Woodie Grips get off the ground.
“We’re excited to see this father-son team launch their Woodie Grips product line,” Winingham said. “They came in to Studio G with a neat idea and we helped them develop the product and manufacturing relationships to create a business. It’s great to see a finished product and their crowdfunding campaign that just went live – we wish them the best.”