By Kyle Alvarado / El Paso Times

Maggie Rios, technology commercialization student at NMSU, works on research for a client on Wednesday at Studio G. ( Robin Zielinski — Sun-News)

Since 2011, Studio G has helped New Mexico State University students build their own businesses. And the business incubator is now helping build worlds — at least in the popular video game “Minecraft.”

Studio G’s most recent success was helping two students develop an iPad app for the wildly popular world-building, sandbox-style video game, “Minecraft.” The app lets players write code and transfer custom-made worlds from the app to the game.

Studio G, the first incubator of its kind in New Mexico, is a free service for students and recent alumni that provides all the tools needed to conceive, fine tune and launch a business plan.

The studio is part of the Arrowhead Center, the university’s economic development arm, which seeks to create an engine for job growth in New Mexico.

“It’s student-led,” said Jason Koenig, director of commercialization and entrepreneurship at the Arrowhead Center. “We work with new students to help them hatch a business. The program used to be structured, but over time it evolved into a community effort. ”

ByteWare Apps, an app design and development startup company founded by NMSU students Steven Berard and Taylor Burgett, launched their supplement to “Minecraft” in December for $4.99, with the help of Studio G.

The app, Superflat, gives players an intuitive way to create custom worlds for “Minecraft.” After the code is written, players can send the code to themselves or others from the app.

“The people who like ‘Minecraft’ really like Superflat,” Burgett said in a news release. “An app like ours was not out there. There are a couple of websites that kind of do what we do, but they weren’t that great. We thought our app might have some potential.”

Burgett noted that the pair used all of Studio G’s resources to stay organized and got crucial feedback from other students and mentors.