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Explore New Ways to Create, Deliver, and Capture Value with Business Model Innovation

March 23, 2017 @ 2:30 pm - 4:30 pm


Discover powerful principles and cutting edge methods for creating and delivering valuable products, services, and capturing value through Business Model Innovation.


Business Model Innovation is about finding new ways to create, deliver, and capture value. In this experiential workshop, participants will learn how to:

  • Systematically and pragmatically approach business model design using the Business Model Canvas.
  • Create prototype business models and describe, challenge, and design business model strategies.
  • Apply consumer insights to pivot a business model.
  • Differentiate a business model using Blue Ocean strategy.

Register Here!



Estela Hernandez is the Fund Manager of the Arrowhead Innovation Fund at NMSU. She has a particular interest in seed- and early-stage companies. Estela launched a design strategy firm in Las Cruces, New Mexico in August 2012 where she works at the intersection of design thinking and business strategy, helping entrepreneurs and startups design innovative business models and compelling customer experiences using new frameworks and tools. Since 2013, she has served as an Enterprise Advisor at Arrowhead Center where she teaches design thinking innovation and advises clients of the Arrowhead Technology Incubator and Studio G student business accelerator. Estela earned her MBA in Design Strategy from the groundbreaking program at California College of the Arts in San Francisco. She is a Kauffman Fellow, a member of a distinctive world-wide network of expert innovation investors who provide smart, connected capital to fuel entrepreneurial change.

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University Center (Arrowhead Center at NMSU)

Organizer of Explore New Ways to Create, Deliver, and Capture Value with Business Model Innovation

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Arrowhead Center


Ruidoso Council Chamber
720 Sudderth Dr
Ruidoso, NM 88345 United States
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