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Entrepreneur Encounters with Dave Masters of Sweet Cece’s

March 12 @ 4:00 pm - 5:00 pm

Entrepreneur Encounters is a monthly speaker series featuring local entrepreneurs. This event invites the community to hear entrepreneurs share the story of their business journey, and lessons learned along the way. Through this event we hope to make connections between businesses, community members and NMSU’s Arrowhead Center to help grow entrepreneurship in our community and support the success of our local businesses.

Dave Masters moved to Las Cruces in the mid-1990s from Michigan after working for General Motors. Shortly after moving to Las Cruces he and a group of partners opened Pizzaria Uno. In the early 2000s David sold his stake in Uno’s and began working with his wife Rhonda on the launch of her dance and activewear clothing store Styles in Motion. Then in 2014 David and Rhonda opened Sweet Cece’s frozen yogurt shop on University Ave. and a second location in 2015 on Lohman Ave.  David is proud to be a local business owner in Las Cruces and has helped launch many successful ventures in our community.


March 12
4:00 pm - 5:00 pm
Event Category:


Bank of the West Building
201 N Church Street, 1st Floor Reception/ Meeting Room
Las Cruces, NM 88001 United States
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(575) 527-6200