Business Assistance

Are you a New Mexico entrepreneur? If so, the Arrowhead Center can assist you to create a sound business plan, evaluate the market feasibility for your product/service, and connect you with resources to start your business. The Arrowhead Center performs a variety of research services that enhance small business development in New Mexico. Although we specialize in select areas of research, we also tailor our program to fit the specific needs of our clients.

Type of Business Research

Specific Topics

Business Plans

A business plan is the blueprint or working document for a business. It specifically defines the business, identifies the mission, goals and objectives, and estimates the financial forecast. The format of a business plan varies among business types, but common areas include:

Product or Service Profile
Market Analysis
Competitive Analysis
Marketing Plan
SWOT Analysis
(Strengths, Opportunities, Weaknesses, Threats)

Management Team Profile
Organizational Structure
Marketing and Sales Strategies
Pricing Plan
Production or Development Plan
Financial Plan

Feasibility Studies

Feasibility studies are often prepared to validate market potential for investment or business expansions. Feasibility studies analyze several areas of a market, but most often include an analysis of:

Industry
Competition
Market Potential & Growth Rates
Demographics
Business Structure
Barriers to Entry
Sales Methods

Methods of Distribution
Physical Resources
Product/Service Pricing
Profitability
Capital Budget Requirements
Return on Investments

Marketing Plans

A good marketing plan is essential to the success of your business. A marketing plan should define a marketing strategy, identify target markets, and analyze competition. A marketing plan should also define:

Situation Analysis
Product or Service
Competitive Analysis
Advertising Methods

Customer value
Target Markets
Marketing Strategy
Product Pricing