Leah Messina is an experienced entrepreneur in digital marketing, content production, and publishing. For over 15 years, she has pioneered innovative social media strategy, digital brand management, and content promotion through emerging technology. She has worked extensively for consumer brands including GEICO, Black & Decker, Ace Hardware, and A&E Television, developing and managing digital promotion strategies for product launches.
In 2014, she co-founded Approach Positive, a marketing and communications firm dedicated to increasing awareness of research and programs in the science and technology industries.
Leah is also the founder and CEO of Sinuate Media, a digital marketing consulting firm she launched in 2006 that emphasizes the collaboration between digital and traditional strategies. This guiding principle is embodied in her concept of organic marketing TM, a widely used term in the digital marketing space to describe the fusion of social media with emerging technology, barter media, and traditional marketing methods to provide engaging and effective search results.
Prior to that, Leah worked both for marketing agencies and web publishers, where she lead projects for entertainment brands including The History Channel, Sony Music, and Random House, as well as consulted with brands such American Express and Imperial Brands, importer of Sobieski Vodka, on emerging internet technology. In 1999, she helped launch Kiwibox.com, a popular online teen magazine that was successfully sold in 2007.
She holds a BA in Professional Writing & Communication Design from Carnegie Mellon University and a MS in Marketing from the Carey Business School at Johns Hopkins University. She is a past board member the National Association of Women Business Owners (NAWBO) – Maryland. She won NAWBO’s 2007 “Rookie of the Year” award and is a 2009 recipient of the Brava Award from SmartCEO magazine. Leah is the founder of NETWorks Las Cruces, Southern New Mexico’s only marketing networking organization. She is also owns a portfolio of women’s interest websites, including BookDivas.com, a leading online book community for young adults.